Glo Unveils ‘Never Settle For Less’ Campaign as Mai Atafo, Chike Share Stories of Breaking Barriers
The telecommunications company unveiled the campaign in Lagos on Wednesday, August 19, alongside a fresh lineup of products and digital services aimed at giving customers more value and improving their experience.
The campaign centres on the idea that Nigerians should continue pushing beyond limitations rather than accept less than they believe they can achieve.
Mai Atafo, Reuben Abati and Chike Reveal Their ‘Never Settle’ Moments
One of the biggest highlights of the launch was the personal stories shared by guests who said they had refused to settle for comfortable but limiting choices in their careers.
Fashion entrepreneur Mai Atafo recalled leaving a paid position as a brand manager at a major company to pursue his own fashion label.
He described the decision as frightening at the time but said taking the risk eventually helped establish him as one of Africa’s leading suit makers.
Veteran journalist and broadcaster Dr Reuben Abati also spoke about the importance of continuously challenging oneself.
According to Abati, refusing to settle and constantly seeking to improve helped him progress to the height of his career. He also praised Globacom’s focus on innovation, describing it as an important driver across technology, business, entertainment and other industries.
Singer Chike shared another memorable example from the early stages of his music career.
He recalled organising a concert that attracted only a small audience when he was still trying to establish himself. However, the presence of a media personality and television host among the attendees encouraged him to keep going.
Years later, Chike’s concerts regularly attract large crowds, turning what could have been a discouraging beginning into part of his journey.
Glo Adds More Value to Talkmasta With 100MB Bonus
Alongside the campaign, Globacom introduced an upgraded version of its popular Talkmasta “6 for 6” offer.
Subscribers who use six minutes on calls can now receive six free minutes plus 100MB of free data.
That represents an increase from the previous 50MB data bonus attached to the offer.
| Glo Talkmasta | Previous Offer | New Offer |
|---|---|---|
| Free call minutes after 6 minutes of calls | 6 minutes | 6 minutes |
| Free data | 50MB | 100MB |
The upgrade is designed to give customers additional value while combining voice and data rewards in one offer.
New Glo SIMs Get ₦2,100 Welcome Benefits
Globacom has also enhanced its Welcome Bonus for new customers.
Customers who purchase and activate a new Glo SIM can receive benefits valued at ₦2,100, comprising:
| Welcome Bonus Benefit | Allocation |
|---|---|
| Calls to all networks | 20 minutes |
| Free data | 2GB |
| GloTV Premium | 1 month |
The package gives new subscribers access to calls, mobile data and entertainment benefits after joining the network.
Glo Introduces Magic Data Bundles With Automatic Bonus Data
Another major addition is the Magic Data Bundle, which Globacom described as a first-of-its-kind offering in Nigeria.
The concept is straightforward: qualifying data purchases come with the guaranteed data customers buy, plus an automatic Magic Bonus Data allocation.
The size of the bonus depends on the particular bundle purchased, with the company saying customers can receive between 500MB and 12GB in additional Magic Bonus Data.
The Magic Data offering is available at ₦1,600 and ₦3,500 price points.
| Magic Data Feature | Details |
|---|---|
| Starting price points | ₦1,600 and ₦3,500 |
| Guaranteed data | Included with qualifying purchase |
| Magic Bonus Data | Additional automatic allocation |
| Bonus range announced | 500MB–12GB |
| How to subscribe | Glo Café App or *312# |
Customers can access the bundles through the Glo Café app or by dialing *312#.
Glo Café Gets a Major Upgrade With Gloria AI Assistant
Globacom also unveiled a revamped version of its Glo Café self-service app.
The redesigned app comes with a more youthful interface, additional security features and new payment options. But the biggest addition is Gloria, an AI-powered voice and text assistant designed to help customers find answers and discover suitable offers.
Gloria can interact with users in English, Yoruba, Igbo, Hausa, French and Spanish, allowing customers to make enquiries and find offers through the app.
The company is positioning the feature as part of a broader move towards more convenient, digital customer service.
First-Time Glo Café Users Get Extra Data Offers
The upgraded Glo Café app also comes with special incentives for first-time users.
New registrants can receive 100GB free, alongside a 100% bonus on every recharge and other promotional data offers.
Among the offers highlighted are 10GB for ₦2,500 and an additional 10% data on selected bundles.
The app is available through the Google Play Store and Apple App Store.
Glo’s New Campaign Puts More Focus on Value and Digital Services
The “Never Settle For Less” campaign comes as Globacom approaches its 23rd anniversary and combines its brand message with tangible changes to its voice, data and digital services.
At the launch, Globacom representative Uche Ogwuda said digital services have become an important tool for transforming lives, adding that Nigerians who understand the value of technology and telecommunications should not settle for less.
With Talkmasta Reloaded, the enhanced Welcome Bonus, Magic Data Bundles and the upgraded Glo Café app, the company is using the anniversary campaign to push a simple message: customers should expect more value from the services they use.
