Dracc Biography: Gunna’s SB The Label Signing, Music Career and Net Worth
Dracc is an emerging Atlanta rapper who became one of the first artists signed to Gunna’s SB The Label in October 2026. The signing marked an important development in his career as he joined a new recording label established in partnership with Atlantic Music Group.
Gunna introduced Dracc alongside Casper Bluff and Nechie when announcing the label on October 9, 2026. The move placed Dracc among the artists expected to contribute to the label’s early identity as it begins building its roster and expanding its presence in Atlanta’s hip-hop scene.
Known for a faster, high-energy trap-influenced flow, Dracc represents the type of emerging talent the new label is bringing into its growing music operation.
Dracc Quick Facts
| Details | Information |
|---|---|
| Stage name | Dracc |
| Hometown | Atlanta, Georgia |
| Profession | Rapper |
| Musical style | High-energy, trap-influenced rap |
| Record label | SB The Label / Atlantic Music Group |
| Label signing | October 2026 |
| Label founder and CEO | Gunna |
| Other first signees | Casper Bluff and Nechie |
| Notable track | P Star |
| Estimated net worth | $50,000–$100,000, unverified |
Who Is Dracc?
Dracc is part of Atlanta’s emerging rap scene, where underground artists frequently build their audiences through freestyles, music videos, collaborations and online releases.
His career gained wider attention following his signing to SB The Label. The new imprint gives him access to a label structure backed by Atlantic Music Group, providing a potential platform for reaching listeners beyond his existing audience.
Dracc has attracted attention for his energetic delivery and trap-influenced sound. His approach fits within Atlanta’s established hip-hop culture while offering room for his own musical identity to develop through future releases.
Dracc’s Connection With Gunna
Gunna is an Atlanta rapper who has built a successful recording career through projects including Drip Season, Wunna and The Last Wun. In October 2026, he launched SB The Label as a new business venture in partnership with Atlantic Music Group.
Dracc was announced as one of the first three artists signed to the label, alongside Casper Bluff and Nechie. Gunna serves as the label’s chief executive and has described the first group of signees as artists with whom he shares a close relationship.
The label launch was accompanied by Gunna’s single “pop it,” whose music video features the new signees and tennis star Coco Gauff.
The announcement gave Dracc an opportunity to become part of a label’s initial roster rather than joining after its identity and artist lineup had already been established.
Dracc’s Music Style and Upcoming Projects
Dracc brings a faster, high-energy trap-influenced flow to the SB The Label roster. His music is associated with Atlanta’s bass-heavy production and the rhythmic delivery that has helped shape the city’s modern rap sound.
He has also been described as an artist discovered by Gunna through viral freestyles recorded around Atlanta apartment complexes. These performances helped introduce his music and contributed to his development as an emerging rapper.
Atlantic Music Group’s involvement provides the label with access to a major music-industry infrastructure, including digital marketing resources that could support Dracc’s future releases.
His upcoming debut commercial mixtape is expected to be an important step in establishing his identity as a recording artist. However, a specific release date and detailed tracklist have not been publicly established.
Dracc’s Net Worth
Dracc’s estimated net worth has been placed between $50,000 and $100,000.
As a newly signed artist, his future earnings could depend on recording agreements, streaming performance, live appearances and other music-related activities.